Launching New Ventures, Third Edition

Launching New Ventures, Third Edition
Kathleen R. Allen, University of Southern California

PowerPoint Foils

Chapter 1: Understanding Entrepreneurship
Chapter 2: Ethics, Social Responsibility, and the Start-UpVenture
Chapter 3: Recognizing and Creating Opportunity
Chapter 4: Learning an Industry
Chapter 5: Developing and Testing the Business Concept
Chapter 6: Analyzing the Market and the Customer
Chapter 7: Analyzing Product/Service Risks and Benefits
Chapter 8: The Founding Team
Chapter 9: Analyzing Start-up Financial Risks and Benefits
Chapter 10: Analyzing the Value Chain: Distribution Channels
Chapter 11: The Business Plan
Chapter 12: Analyzing Legal Risks and Benefits
Chapter 13: Management and Operations Strategy
Chapter 14: Producing Products and Services
Chapter 15: The Marketing Plan
Chapter 16: The Financial Plan
Chapter 17: Planning for Growth and Change
Chapter 18: Financing Start-up and Growth
Chapter 19: Planning for Change

Instructor's Resource Manual

Chapter 1: Understanding Entrepreneurship
Chapter 2: Ethics, Social Responsibility, and the Start-Up Venture
Chapter 3: Recognizing and Creating Opportunity
Chapter 4: Learning an Industry
Chapter 5: Developing and Testing the Business Concept
Chapter 6: Analyzing the Market and the Customer
Chapter 7: Analyzing Product/Service Risks and Benefits
Chapter 8: The Founding Team
Chapter 9: Analyzing Start-up Financial Risks and Benefits
Chapter 10: Analyzing the Value Chain: Distribution Channels
Chapter 11: The Business Plan
Chapter 12: Analyzing Legal Risks and Benefits
Chapter 13: Management and Operations Strategy
Chapter 14: Producing Products and Services
Chapter 15: The Marketing Plan
Chapter 16: The Financial Plan
Chapter 17: Planning for Growth
Chapter 18: Financing Start-up and Growth
Chapter 19: Planning for Change

Web Links

Chapter 1

E-Business Research Center
http://www.cio.com
Good source of case studies on e-commerce businesses.

EntreWorld
http://www.entreworld.org
Resources for entrepreneurs and links to magazines, journals, and trade associations.

ZDNet Small Businesses
http://www.zdnet.com/smallbusiness/
A clearinghouse for information on Web-based small businesses.

AllBusiness.com
http://www.allbusiness.com
A site that provides tools, services, and information to help start, manage and grow a business.

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Chapter 2

Business Ethics Magazine
http://condor.depaul.edu/ethics/bizethics.html
Delivers timely news, commentary, and features on social responsibility and ethics.

Corporate Conduct Quarterly
http://www.singerpubs.com/ethikos
A bimonthly publication that examines ethical and compliance issues in business.

International Business Ethics Institute
http://www.business-ethics.org
Deals with issues of transnationalism in business ethics.

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Chapter 3

Business Opportunities Handbook: Online
http://www.ezines.com
Features articles about running a small business. Also list business opportunities.

Creativity Web
http://www.ozemail.com
Yes it is located in Australia, where it appears they are very much interested in creativity. On this site, you will find many articles on various aspects of creativity. It is your one-stop shop for resources on creativity. Check out the article called, "What Can I Do to Increase My Creativity?" to get started. It's at http://members.ozemail.com.au/~caveman/Creative/Techniques/intro.htm

Where Really Bad Ideas Come From
http://www.inc.com/magazine/19981015/1114.html
This great article by Ron McLean talks about how entrepreneurs learned from their failures.

Where Great Ideas Come From
http://www.inc.com/magazine/19980401/908.html
This is the corollary article written by Susan Grecco.

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Chapter 4

The Competitive Intelligence Guide
http://www.fuld.com
Advice on how to seek competitive intelligences and links to specific industries.

Department of Commerce
http://www.doc.gov
Links to many web sites of interest to business owners.

Federal Web Locator
http://www.infoctr.edu/fwl
Links to economic news, export information, legislative trends, and more.

IndustyLink
http://www.industrylink.com
Offers links to webs sites of interest to people in a number of industries.

The Industry Standard
http://www.thestandard.com
Maintains an extensive database of information on the Internet.

Mediamark
http://www.mediamark.com
Provides general Internet statistics.

PR Newswire
http://www.prnewswire.com
Good source of immediate news from corporations worldwide.

Securities and Exchange Commission
http://www.sec.gov
Good source for researching specific industries.

SEC Edgar Database
http://www.sec.gov/edgarhp.htm
Contains documents that publicly traded companies must submit to the SEC.

Thomas Register
http://www.thomasregister.com
This is the online version of the Thomas Register of American Manufacturers. Contains information about products, services, and companies.

Wall Street Journal Interactive
http://www.wsj.com
There is a charge for this web site, but it may be worth paying for the latest news from around the world. It also contains good information about the economy and specific companies and industries.

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Chapter 5

CEO Express
http://www.ceoexpress.com
A guide to business resources on the Internet.

EntreWorld
http://www.entreworld.org/Default.cfm
Articles and help on issues related to evaluating a business opportunity.

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Chapter 6

American Demographics/Marketing Tools
http://www.demographics.com/
This site will help you learn how to target your marketing efforts.

American Marketing Association
http://www.ama.org
Focuses on the services of this organization.

Quirks Marketing Research Review
http://www.quirks.com
One-stop source for information on marketing research. Includes case studies.

You Are Where You Live
http://www.claritas.com/
Demographic information by zip code.

Research Info.com
http://www.researchinfo.com
A source of free resources on market research topics.

Understanding Your Market
http://www.sbaonline.sba.gov
From the Small Business Administration; helps you go through the process of understanding your customers.

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Chapter 7

European Patent Office
http://www.epo.co.at/epo

Japan Patent Office
http://www.jpo.go.jp/

The Digital Dilemma: Intellectual Property in the Information Age
http://www.nap.edu/books/0309064996/html
A free online book that presents comprehensive information on protecting digital property.

The National Technology Transfer Center
http://www.nttc.edu
This organization helps companies work with federal laboratories to turn their work into technology that businesses can use and sell.

KuesterLaw
http://www.kuesterlaw.com
The technology law resource guide.

SBA Office of Technology (SBIR)
http://www.sbaonline.sba.gov/sbir

U.S. Copyright Office
http://www.lcweb.loc.gov/copyright

U.S. Patent and Trademark Office
http://www.uspto.gov

Worldwide Rapid Prototyping Service Bureau
http://home.att.net/~castleisland/sbciukl.htm
An up-to-date directory of over 525 locations where Rapid Prototyping capability is available.

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Chapter 8

EntreWorld
http://www.entreworld.org
Excellent source of information on team building as well as other start-up issues.

Lawyers.com
http://www.lawyers.com
Learn how to choose an attorney among many other legal guides.

National Association of Corporate Directors
http://www.nacdonline.org
The premier educational, publishing, and consulting organization in board leadership and the only membership association for boards, directors, director-candidates and board advisors.

Putting Together an Entrepreneur Team
http://www.entreworld.com/audio/id66.ram
This is an audio article on the ins and outs of designing an entrepreneurial team.

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Chapter 9

AccountingNet
http://www.accountingnet.com
A general source of accounting information for business owners.

Browse the Federal Tax Code- Tax Regs in Plain English
http://www.irs.gov/tax_regs
Here you can search for specific words and phrases.

Glossary of Insurance and Financial Planning Terms
http://www.ucalgary.ca/MG/inrm/glossary/index.htm
A handy website that is simple to use.

Internal Revenue Service- the Digital Daily
http://www.irs.ustreas.gov/prod/index.html
This website is full of free information about the IRS and tax-related issues.

Office.com
http://www.office.com
Good place to find help on creating financial statements.

Teach Me Finance
http://www.teachmefinance.com
A great web site for learning the basic financial concepts.

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Chapter 10

Council of Logistics Management
http://www.clm1.org
Monthly feature articles and case studies on logistics.

Industrial Distribution
http://www.manufacturing.net/magazine/id
Supply chain news and distribution technology.

Transportation and Logistics Directory
http://www.cargolog.com
Offers a way to submit a rate inquiry to a group of freight forwarders.

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Chapter 11

BizPlanit
http://www.bizplanit.com/vplan.htm
Helps entrepreneurs create, evaluate, and improve business plans.

Build a Strong Business Plan, Section by Section
http://www.inc.com
Inc Magazine's guide to writing business plans.

Business Plan Templates
http://www.vfinance.com
Business plan templates that can be downloaded and viewed in Microsoft Word.

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Chapter 12

Biz Filings Incorporated
http://www.bizfilings.com/index.html
A web site that provides information and guidance in determining a legal form of organization as well as the ability to create that form online.

Findlaw
http://www.findlaw.com
Provides a wealth of resources on the law, including cases, codes, and forms.

Internet Legal Resource Guide
http://www.ilrg.com
A comprehensive web site containing information on the law and attorneys.

NOLO Law for All
http://www.nolo.com/index.html
A comprehensive web site with legal information and tools.

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Chapter 13

Bureau of Labor Statistics
http://data.bls.gov/cgi-bin/surveymost?bls

Census Bureau
http://www.census.gov
Demographic information useful for identifying and analyzing the trade area.

Digital Work
http://www.digitalwork.com
A web site where you can do a variety of marketing tasks and market research for less than it costs to hire a marketing firm.

EntreWorld
http://www.entreworld.org
A source of information and articles on all aspects of starting and building a company.

Guru.com
http://www.guru.com
Here you will find independent professionals and financial management.

HUD Empowerment Zones and Enterprise Communities
http://www.hud.gov/ezec/locator
At this web site, you can locate the empowerment zones in your state.

Institute of Management and Administration Business Pages
http://www.ioma.com
Sample articles about things like employee benefits and handling receivables. Hundreds of links to other web sites.

Ilogistix
http://www.ilogistix.com
Handle all of your logistics needs from order management to assembly and packaging.

PEO Community Web Site
http://www.peo.com/splash
Clearinghouse for information on professional employer organizations.

U.S. Workers' Compensation Law
http://www.law.cornell.edu/topics/workers_compensation.html

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Chapter 14

ISO Online
http://www.iso.ch
The International Organization for Standardization web site, which explains their work and the standards for quality management and assurance.

ISO 9000 in Plain English
http://praxiom.com/iso-intro.htm
The ISO is a worldwide federation of national standards bodies from some 140 countries, one from each country.

Manufacturing.net
http://www.manufacturing.net
Clearinghouse for information and resources in manufacturing.

National Center for Manufacturing Sciences
http://www.ncms.org
Center for collaborative research on manufacturing techniques.

Supply Chain Management Solutions
http://www.research.ibm.com/pdtr/scm.html
IBM gives you step-by-step instructions for building cost-effective business processes.

Technology Transfer Information Center
http://www.nal.usda.gov/ttic
A good web site to help turn federally funded research into profits.

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Chapter 15

AdvertisingAge
http://www.adage.com
This is the online version of the magazine that focuses on the advertising industry.

American Demographics/ Marketing Tools
http://www.marketingtools.com
This web site will help you learn how to target your marketing efforts.

American Marketing Association
http://www.ama.org
Focuses on the services of this organization.

CEO Express
http://www.ceoexpress.com
A one-stop source for all business information.

Online Marketing
http://www.marketing.haynet.com
Online journal for marketers.

Sales Marketing Network
http://www.info-now.com/SMN/default.asp?source=SMN
A source of articles and meetings related to marketing issues.

Success with Internet Marketing and Promotion
http://www.satcom.net.au/success/tips-tricks-tools.html
Contains tips, tricks, tools, and techniques for marketing on the Internet.

Synergyx
http://www.synergyx.com/cgi-bin/sgx/d.cgi?S1137
This is an integrated shopping cart, affiliate program, and delivery system for digital products.

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Chapter 16

AllBusiness.com
http://www.allbusiness.com
A general purpose source of financial information including how to do record keeping and example financial statements.

Pro2Net
http://accounting.pro2net.com
A general source of accounting information for accountants, business owners, and students.

Teach Me Finance
http://www.teachmefinance.com
Provides lessons in all aspects of finance.

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Chapter 17

Global Business Online
http://www.exporttoday.com
Tips for businesses that want to trade internationally.

Internal Business Forum
http://www.ibf.com
Geared toward entrepreneurs who want to get into the international marketplace. Contains lists of resources in various countries, opportunities, and associations.

The International Trade Desk
http://members.aol.com/tradedesk
A screening web site for key trade information.

The Internationalist
http://www.internationalist.com
An excellent source for information on a wide range of international issues including business, investment, and travel.

International Trade Administration
http://www.ita.doc.gov
A division of the Department of Commerce. Offers help to companies that wish to export.

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Chapter 18

Capital Growth Interactive
http://www.capitalgrowth.com
A journal dedicated to private capital and growth company financing.

Foundation Center
http://fdncenter.org
A nonprofit organization designed to help individuals and organizations find funding from foundations and philanthropies.

Small Business Administration
http://www.sba.gov
Source of information on SBA loans.

VCAOnline
http://www.vcaonline.com
A marketplace for venture capitalist and private equity.

Vfinance.com
http://www.vfinance.com
Portal for private ventures seeking funding.

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Chapter 19

Business Owner's Toolkit
http://www.toolkit.cch.com
Everything you ever wanted to know about running a business.

EntreWorld
http://www.entreworld.org
A resource for business strategy from start-up through growth and harvest.

Findlaw.com
http://www.findlaw.com
Good source for legal information on a variety of areas.

Research Institute for Small and Emerging Business, Inc.
http://www.riseb.org
Provides corporations, policymakers, and business or trade associations serving the small and emerging business sector with substantive research on issues impacting the formation and growth of small emerging businesses.

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